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This Is a Test

The rise and fall of platforms isn’t new

3 min readSep 7, 2021
Photo by wōgzer on Unsplash

I’m upset, but that doesn't mean I’m disappointed.

Just as I felt like I was getting the hang of my writing, the niches I like writing about, and the content my audience wants, a dangling piano snapped off from the roof above me and comically flattened my ego.

Publications are falling off this platform left and right. Two in particular, with recognizable blue logos, aren’t accepting new stories anymore. That sucks, but I understand why. If I weren’t ready for it, I’d be a fool.

Advice you should’ve heard day one

As a content creator, you don’t own your audience unless:

  • You run your own website
  • Your fans are in your newsletter

All your followers are is data for whatever platform you create content on. It’s simple. To have control, you need to work, grind, and hustle. But it’s easier to meet an audience where they’re at. That’s why platforms seem like no-brainers.

But what happens when platforms control the narrative? What happens when the algorithm cannot support people, but the people can’t help the people?

I’m trying to get somewhere without seeming too obvious. When there’s no incentive, people give…

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Ryan Porter
Ryan Porter

Written by Ryan Porter

I’ve helped generate $20 million with video marketing. Now I help solopreneurs get more leads: https://videomarketingsecrets.carrd.co/

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